In 2020 the worlds international tourism market came to a grinding halt. Regional tourism organisations had to say goodbye to international travellers and shift their focus to encouraging Kiwis to explore their own backyard.


In a highly competitive and over-saturated market, the team at Destination Marlborough approached Really Useful to develop, create and implement a strategic domestic tourism campaign for Marlborough. 

Together we launched the ‘Brilliant Marlborough locals’ campaign – a campaign that highlighted what Marlborough has to offer through the unscripted voice of real Marlburians. 

Creative Partners: Caitlyn Harvey Designs, Jim Tannock Photography and Yeaboey Motion Design & Editing

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