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About

Led by Mitch and Bonnie, Really Useful is a full-service agency, who loves collaboration. We work as an extension of your business to understand your individual needs and then tailor a team of experts best suited to get the job done.

Who is Really Useful?

Bonnie Shum

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During her previous roles at FCB, J. Walter Thompson, and Special group, Bonnie has quickly become one of New Zealand’s leading account managers.

 

With expertise in managing creative and strategic projects as well as a range of high-profile clients such as Air New Zealand, Tourism NZ, and Education NZ, Bonnie understands what’s required to get effective and measurable results.

 

Bonnie is a natural problem solver and dives headfirst into all challenges.

Mitch Wiffin

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Mitchell previously worked at New Zealand's leading media agency, FCB. Creating award-winning campaigns for a range of different clients.

With a passion for social good campaigns, Mitchell has worked across a number of not for profit clients such as HPA NZ, Teach NZ, and The Electoral Commission.

 

Media and marketing strategy is what Mitchell enjoys most, understanding consumer behaviours and how they interact with brands.

Previous experience

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 Bonnie & Mitch have over 15 years of marketing experience working at New Zealand’s leading advertising and creative agencies. During this time we have helped shape the stories and identities behind some of New Zealand’s most iconic brands, and non-profit organisations.

All Videos
Gina Kiel X The #untaggable Audi Q2
00:42
A message from New Zealand
02:21
Pre-Testie Bestie
01:56
Health Promotion Agency - Department of Lost Nights
01:48
Uber Eats — Shark Bait
02:00
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